If you are looking to grow your dental practice and fill your schedule with productive appointments, Minty Dental Marketing offers a variety of digital marketing services to help you achieve your growth goals!
Digital marketing offers the best solution to dentists hoping to reach new patients, engage with existing ones, and ultimately grow their practice. Minty Dental Marketing works together to develop a collaborative strategy tailored to each practice's unique needs.
Search Engine Optimization (SEO) strategies help your practice appear at the top of search results when people look for dentists or dental services in their area. It is a cost effective method to drive traffic organically to your website and reach new potential patients.
Content marketing allows dentists to connect with patients on a personal level. You can share informative and engaging content about dental hygiene, procedures, and the practice itself. This fosters trust and builds relationships with both potential and existing patients.
Digital advertising lets you appear at the top of search results when people search for specific dental services in specific areas. Digital advertising gives you greater control over your website traffic so that you reach the right patients for your practice.
Citations are one of the key factors that influence local search engine rankings. By ensuring your practice information is accurate and consistent across various websites, you improve your chances of ranking higher in local searches.
Imagine backlinks as votes of confidence from other websites. When a relevant and authoritative website links to your dental practice website, it tells search engines like Google that your site is valuable and trustworthy.
A well-designed and informative website acts like a virtual storefront for your dental practice. It showcases the services you offer, your team's qualifications, and provides valuable information to patients such as treatment options and insurance details.
Want to know more about Minty Dental Marketing? If you have questions, we have answers! You can also reach out to our team for a free marketing consultation for more information.
Having a strong online presence is crucial for any business, and dental practices are no exception. Ranking well on search engines through SEO improves your dental practice's visibility and builds trust when potential patients searching for dentists and dental services. Compared to traditional advertising methods, SEO provides a more measurable and cost-effective solution for new patient generation.
Yes! Minty Dental Marketing is proud to offer educational resources in our learning center that will allow you to become a dental SEO expert! Additionally, we provide initial consultations for free and continuing consultations for $250 per hour thereafter.
However, hiring a digital marketing agency specialized in dental marketing saves time and resources for you and your team. We can assist you with SEO at a cost that is significantly lower than hiring an in-house team. Most importantly, working with Minty means less time spent on research and analysis, and more time spent with friends, family, and patients.
We offer a wide range of SEO services at Minty! The essentials are web copy and blog posts written to help improve keyword rankings, search engine visibility, and most importantly to provide helpful answers for potential patient's questions. We also offer both internal linking to improve your website's crawlability (or Google's understanding and navigation of your website) along with external linking to improve your website's topic authority! Lastly, we offer citation management and reputation management to ensure your practice information is consistent across the internet and in local map results.
The simple answer is that PPC requires ongoing investment. Every time someone clicks your ad, you pay a fee. With SEO, once you achieve a high ranking, you get free organic traffic without needing to pay for each click. Additionally, PPC ads stop showing up as soon as you stop paying.
You can think of PPC ads like renting a billboard on a busy highway. It gets you immediate attention, but you have to keep paying to stay there. SEO is more like building a strong reputation in the community. It takes time and effort, but it leads to long-term trust and brand recognition.
SEO is a marathon, not a sprint. It is the tortoise to PPC's hare. SEO can take months to see significant organic traffic growth and requires a great amount of patience. PPC on the other hand gets you to the top of search results immediately, driving traffic and potential appointments much faster than SEO alone. This is especially useful for practices urgently seeking to grow their patient base and book more appointments.
Yes! Minty offers resources such as articles and blogs that can help you become skilled at dental PPC. Additionally, we provide initial marketing consultations for free and continuing PPC consultations for $250 an hour thereafter.
Hiring a digital marketing agency like Minty will save you and your team a significant amount of time better spent on quality patient care. We can assist you with PPC management at a cost that is significantly lower than hiring an in-house advertising team. Most importantly, working with Minty means less time spent on adjusting bids and keyword strategy, and more time you and your team can spend with friends, family, and patients.
Both approaches to online advertising are great tactics for dentists looking to increase their online visibility and generate more patient appointments. Google Local Service Ads (GLSA) are much easier to learn and manage. You only pay for qualified leads, not clicks. This can be cheaper than PPC, especially if many clicks don't convert to actual leads.
However, with PPC, you have more control over your targeting, ad copy, budget, and landing pages. PPC also provides detailed data and insights on campaign performance, allowing for better optimization. The downside is that setting up and managing an effective PPC campaign is much more difficult and time-consuming. For this reason, Minty Dental Marketing does not offer GLSA management as we believe this can often be handled with a hands off approach when compared to PPC which cannot.
Google's Keyword Research tool in the Google Ads platform provides insightful information on the average cost per click for dentistry related keywords. You can use these tools to determine what advertising is necessary to generate a set amount of clicks or determine a target return on ad spend. At Minty, we believe the most effective campaigns require at least a $1,000 advertising budget to see some level of success. For this reason, we do not management campaigns under this threshold as it would only lead to frustration and disappointment for both parties.
It depends! With platforms such as Webflow, Wordpress, Wix, Squarespace, and Framer, we can duplicate pages or utilize your website's content management system to create new pages. However, we do not work with websites built using fully custom code or on platforms not mentioned above. Creating website pages and blog posts is included in the cost of our content marketing. However, we can create landing pages or additional pages for non-SEO clients for $200 per page.
Wordpress is a robust platform with a lot of freedom and flexibility thanks to the use of its free and open community where anyone can develop helpful plugins to create solutions for other users. The downside of Wordpress is that these plugins can add loadtime to websites and reduce website speed. Additionally, Wordpress is prone to many security vulnerabilities that require frequent updates to address. Webflow is a closed platform that has more security features and built-in optimization tools. We're big fans of Webflow here at Minty!
Yes! You will have full access and ownership to your website and all content on your website. Should you decide to migrate your website away from Minty's management, you will not lose access to your website and hosting. However, at that point you will be responsible for paying for hosting and updating content in the future.
Yes! Webflow has tools that allow you to export the code of your website and Wordpress has a plugin that makes transferring your site possible without in-depth coding knowledge. However, Minty Dental Marketing does not migrate websites for both existing or terminating clients. If you would like to move your website to another platform, you would be responsible for completing the migration and hosting your website thereafter.
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