Digital Marketing Essentials for Dental Practices

The marketing essentials are an affordable option for dental practices looking to launch their online marketing strategy or generate more appointments within their local community.

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Digital Marketing for New or Growing Dental Practices

The Essentials Plan provides all the basic digital marketing strategies you need to start improving your visibility in local search! This marketing plan generates the best results for new or small dental practices with a limited marketing strategy.

While larger dental practices can still benefit from the essentials, the Growth Plan may be a better fit if you are hoping to improve online search rankings and website traffic. Established practices in smaller or less competitive communities will also see high success from the marketing essentials as well.

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Establish Trust with Professionally Written Blog Content

Search optimized blog content is not just a collection of articles written for Google's algorithm. Truly optimized content provides helpful answers and solutions for members of your community. It addresses concerns such as dental anxiety while providing the best advice in maintaining a healthy smile. Additionally, search optimized blog content is written using strategic keyword research in order to create opportunities for your blog content to improve your practice's visibility in search results and builds trust and authority as a dental provider.

Improve Searchability with Website Optimization

Search optimized web copy adds valuable information to your website visitors relating to search terms related to dental procedures or insurance information. Adding information like frequently asked questions, step by step guides, or online resources can help prospective patients receive the help that they need by placing your content at the top of search results. Web copy developed through in-depth keyword research and traffic analysis can help you strengthen the connection between the content on your website pages and the search terms people use every day.

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Use Local SEO to Get Your Practice Found in Maps

The structure of every page of your website influences Google's ability to understand the content of your website. By properly structuring and optimizing every page of your website, you send improved signals to Google which results in better search rankings and greater website traffic. Additionally, properly structured website information like page titles, heading structures, metadescriptions, and schema allow website visitors to easily navigate to the content they need and determine their treatment options before reaching out to your practice.

SEO Optimized Website Included

With Minty Dental Marketing's online listing management your practice's information like name, address, and phone number will be instantly updated across multiple local directories online. With optimized business listings, your dental practice will be discoverable on various Map applications and tools such as Google Maps, Apple Maps, Bing Places, Waze, Uber, and more! Get found online using our specialized local SEO tactics and listing syndication specifically tailored for dental practices!

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SEO Optimized Website Included

Website optimization factors like website speed, security, mobile responsiveness, and semantic structure are all ranking factors for SEO.  At Minty Dental Marketing, we value quality SEO so much that we offer an SEO optimized website for FREE with all of our marketing plans. No strings attached. You have full ownership of your website and also receive free hosting and SSL with an active marketing plan. Our essential website is best for dentists who do not have a website, have a website with few pages, or for dentists who have a website that is not ranking for any search terms.

Frequently Asked Questions

Want to know more about Minty Dental Marketing? If you have questions, we have answers! You can also reach out to our team for a free marketing consultation for more information.

Will SEO help me if I am launching a new website?

Yes! SEO can help your new website appear in local search results faster than without proper optimizations. Please keep in mind that new websites take longer than established websites to see the impact of SEO. An established website may start to see improvement after 3-4 months, but a new website may take 3-6 months to start generating significant website traffic and search rankings. Patience is key! 

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Are the essentials enough to rank at the top of Google results?

With a strategic marketing plan, you can see your website rank at the top of Google search results over time. While the marketing essentials can help you increase website traffic and keyword rankings for dental services and local dentistry terms; the essentials plan is best for ranking for search terms with low to medium competition. While the essentials can still rank you highly for competitive terms like "dentist" or "dentist near me", it will take longer to see keyword movement for these terms. If your goal is to quickly rank #1 for these terms, you would need to be supplement this plan with additional marketing efforts like link building, social media marketing, and digital advertising.

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I want to start marketing, but your pricing is above my budget. Do you offer lower plans?

We understand that some practices are still growing and may not be able to justify the costs of a comprehensive SEO campaign. To help in these instances, we offer each SEO services by the piece. Blog content, web copy, and link building can be offered at $200 per piece and a one-time $100 onboarding fee. This does not include performance reporting. Additionally, citation management can be added for $50 a month.

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Can I add Google ads to Minty's marketing plans?

Yes! We are happy to optimize and manage your Google ads campaigns for new patient generation, orthodontic case starts, dental implant marketing, and cosmetic dentistry advertising. In order to be successful, you will need quality website content and a competitive advertising budget. For this reason, we require that our campaigns set at least a $1,000 advertising budget in addition to our $500 Google ads management fee. At scale, you are likely to see better ROI with higher budgets.

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Digital Marketing Plans

Take the guesswork out of building an effective marketing strategy with our convenient dental marketing plans. Enjoy transparent pricing and no restrictive contracts!

Essentials

$399
/month

Start with the SEO essentials to launch your dental marketing strategy.

SEO Optimized Blog Content
Monthly Web Copy
Full Page Onsite Optimizations
Online Listing Management & Syndication
Add Google Ads Management for $500/month (optional)
Essential Website with Hosting & SSL Included (optional)
Get the Essentials

Thrive

$999
/month

Rise above the competition with our premier dental marketing plan.

Everything from Growth+
Additional Link Building for Higher Website Authority
Reputation Management & Managed Review Responses
Complimentary Google Ads Management (min. $1,000 ad budget)(optional)
Premium Website with Hosting & SSL Included (optional)
Thrive with Minty

Essentials

$349
/month

Launch your marketing strategy and save with a 3-month commitment.

SEO Optimized Blog Content
Monthly Web Copy
Full Page Onsite Optimizations
Online Listing Management & Syndication
Essential Website with Hosting & SSL Included (optional)
Get the Essentials

Thrive

$849
/month

Save with a 3-month commitment and get $50/month off for additional locations on a Thrive plan.

Everything from Growth+
Additional Link Building for Higher Website Authority
Reputation Management & Managed Review Responses
Complimentary Google Ads Management (optional) (min. $1,000 ad spend)
Premium Website with Hosting & SSL Included (optional)
Thrive with Minty