Leverage your experience as a dental professional and get links from other websites that point to you as an expert in dental care. Then, create a roadmap for your website to funnel traffic from online and into your practice!
Link building is a valuable SEO strategy that dentists can utilize to increase their online visibility. Link building will help both users and search engines navigate to and through your website. Internally linking content on your website to other pages within your website will pass along search signals from high ranking pages to help boost new or underperforming content. External links on the other hand, pass potential website traffic from their site to yours and create trust signals that search engines factor into search rankings. By combining both methods of link building you can start to rank your website content better and faster!
We evaluate page performance by measuring which pages on your website have the most search impressions and generate the most clicks. By identifying these top performing pages, we can identify opportunities within the on-page content that can be hyperlinked to other areas of your website. For example, if your blog on what is safe to drink with clear aligners is ranking well and generating a high volume of local searches, we can add links within your content that will direct them to your braces page to compare which options grant more flexibility in dietary habits and boost your rankings for braces, or we can link to your service area pages to encourage readers in those locations to visit your practice for an orthodontic consult.
We are proud to be one of the few dental marketing agencies that offers external link building as a service included in our Growth and Thrive plans. External links and trust signals are more important than ever within a digital landscape overwhelmed with AI generated content. When businesses or bloggers reference you or your practice in their content, they signal to search engines that you are a trustworthy source of information and dental care. By building up your reputation from multiple sources online, you can improve your search visibility compared to other dental practices with little to no off-site marketing presence. By funneling this traffic to your website, you can strategically navigate users to areas of your website you want to rank for.
By combining both approaches to link building, our goal is to build a sitemap that is is easily navigable to be indexed by search engines in a quick and efficient manner. At the same time, we want to get trust signals for your website and build your presence in multiple sources online. Many digital marketing agencies tell dentists that quality content will build backlinks naturally overtime, but the process can take many months if not years. With Minty Dental Marketing, we help build backlinks through natural outreach with real people explaining the value of your content to other real people. You can learn more about our process by scheduling a free marketing consultation with our dental marketing experts!
Want to know more about Minty Dental Marketing? If you have questions, we have answers! You can also reach out to our team for a free marketing consultation for more information.
Yes! The best practice is to link content together on your website so that there are no orphan pages left without a natural way for users to access content. However, you want to ensure that you are not adding too many links so that your website content looks suspicious or unnatural. A great way to find proper balance is to think of your homepage as the foundation of a building and service pages as columns. The columns support the home and links can be made in between the "rooms" in your website. Of course, if you're unsure of how to efficiently link together content, Minty is always happy to help!
Yes! In fact, backlinks from local businesses is a huge trust signal to search engines! They are difficult for agencies to obtain, but are easier for dentists to build for their practice as they build genuine connections with members of their community. If you sponsor a school event or club, you can ask for them to link back to your practice when they list you as a sponsor. You can also ask local businesses like bakeries to link to your blog content around holidays for topics around sugar-free products! The more creative you can get with your local backlinks, the better!
Yes! However, the main risk of freelancers is the lack of commitment and expertise. There are few freelancers specialized in building backlinks for dentists and many may ghost you after they reach their limit of successfully completing organic backlinks. Typically, the cheapest freelancers also tend to originate from foreign countries such as India, Bangladesh, or Pakistan where the significant time difference and language barrier can make communication difficult.
On the other hand, domestic freelancers tend to be costly and even fluent English speakers abroada usually increase their pricing for the convenience of communication. Over time, these skilled professionals start to offer rates that are comparable to other agencies without the same level of trust and specialized expertise. Proceed with caution!
At Minty Dental Marketing, we value trust and transparency. When we successfully identify a website that will link back to your content, we will provide you with the link to the content so you can see the authentic source of new links. While we try to tailor the content to the best match for your practice, please keep in mind that not all backlinks are related to the latest updates in dental technology or come from local businesses encouraging customers to make you their new dentist. We will always try to find sources that will help your website authority and sometimes this means you will get links from a motherhood blog talking about how to find the best dentist for your child or even a topic about how dental services evolved over time. Be mindful that while not always perfect, all sources of backlinks will help your website authority improve!
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